Louis Vuitton knows the importance of celebrities in the world of marketing therefore you’ve seen many glamorous faces like Christina Ricci, Kate Moss, Naomi Campbell, Jennifer Lopez, Gisele Bundchen, Uma Thurman, Scarlett Johansson etc. in its marketing campaigns.
Scarlett Johansson became the face and spokesperson for LV in early 2005. She has appeared in its ad campaign of Spring 2005, Spring 2007 and Fall 2007. In her last ad campaign of spring 2007, she materialized resembling Tarzan in underwear holding a rope and a LV tote filled with flowers. Now, for Fall 2007 she resembles old fashion kind of Hollywood glamour.
Cherry red accessories and coat distinguishes her over dark blue velvety backdrop.
Vuitton’s communications director, Antoine Arnault said,
In this one, she’s much more recognizable... It’s a very iconic campaign.’
Mert Alas and Marcus shot this ad campaign, which shows Johannson stifling and bare.
Source: Sassybella
